Food is an essential part of everyone’s life. It gives us the energy and nutrients to grow and develop, be healthy and active to move, work, play and think. What we put in every day goes a long way not only to fuel our daily needs but in the long run plays a critical role in sustaining the human body and health as a whole. One should, therefore, see food as an investment and not just what one eats to satisfy a crave or hunger at a particular time of the day.

Food has become very accessible, once one can afford to exchange money for value. (Where value is subjective to a person’s standard of living as defined by his economic or social status). At onions and carrots we just don’t want to be known for food but good food, we want to make those simple treats like pasta (popularly called indomie in our local parlance) and fries (fried potatoes) worth more than just a treat.